Auroboros is a luxury tech-fashion house, seamlessly blending nature and cutting-edge technology to craft designs for both the physical and digital worlds. Founded by award-winning creatives Paula Sello and Alissa Aulbekova, the brand offers a hopeful vision of the future through its innovative and utopian approach to design.
As the first digital brand to present at London Fashion Week, Auroboros reached an audience of 2.5 million worldwide, marking a defining moment in the evolution of digital fashion. The brand has been widely celebrated, featured in over 350 prominent publications such as Vogue, Dazed, and Forbes, garnering a readership exceeding 10 million. Its cultural impact extends further, with appearances in a Netflix documentary series 'Future of' and CNN’s coverage, underscoring its status as a global innovator.
Auroboros has showcased its work in 10 major art exhibitions, including at renowned institutions like the Victoria & Albert Museum, Google Arts & Culture, Saatchi Gallery London and The National Museum of Modern Art, Kyoto alongside fashion titans like Karl Lagerfeld and Balenciaga. These milestones reflect its position at the intersection of art, technology, and fashion, offering a new lens on creativity and culture.
The brand has dressed cultural icons such as Kim Kardashian, Usher, Grimes, and digitally reimagined Marilyn Monroe, shaping the growing movement toward digital fashion and redefining self-expression.
Grounded in sustainability, Auroboros envisions a future where luxury and innovation coexist with a reduced environmental impact. Its commitment to responsible design and technological integration has positioned it as a trusted collaborator for prestigious brands across fashion, beauty, and high jewelry.
